Growth is hard today. We make it much easier.
Identify & fix the hidden growth drag in your business.
A GROWTH DIAGNOSTIC & MARKET INTELLIGENCE FIRM
In volatile and uncertain times, playing to your strengths is the easiest way to win.
Why do some firms grow while others fail to reach their full potential? The world around them shifted, but their growth logic and systems didn’t keep up.
We reveal why that drift happened, and identify the key levers to drive efficient growth in 2026.
Discover how lower mid-market firms reach $100M
Read the latest client case study
Download a sample diagnostic report
Are your growth challenges hiding in plain sight?
Most growth consulants start with the
wrong question: "Which tactic should we use?" The
better question is, "Why did what used to work so well stop working?"
Until that's answered, every new tactic is an expensive guess—and the cost compounds quarter after quarter.
Is your growth consultant or agency not performing?
Ask them if they have a
market diagnostic process operating in your business, today.
If not, you can be certain they are focused on
symptoms and not fixing the root cause of your growth drag.
For Private Equity: A new form of diligence.
Common diligence methods don't tell you if a company can actually execute the growth strategy underpinning your thesis.
By adding growth diligence to your models, we identify if teams have the alignment and operating discipline to deliver.
Latest Research
Why do some firms grow, even in volatile times? Our latest research finds that firms with aligned belief-behavior orientation and capital allocation patterns demonstrated:
4x
greater median revenue growth over 10 years.
14x
higher probability of reaching $100M revenue.
88%
lower probability of remaining stuck below $30M.
Growth insights straight to your inbox
Once a month we'll send you our newsletter Market Orientations. It contains our latest thinking, research, and insights about how middle market firms can beat their competition in 2026.
Case Study
Private Client
A $50M company had multiple superficially obvious growth problems. We found less obvious root causes, from executive misalignment to market intelligence gaps causing growth friction and revenue drag.
Observation
Four symptoms presenting as friction and drag:
- Referrals slowing
- Cross-sell stalling
- Margin pressure
- Missed targets
Solution
Growth DNA™ Diagnostic
Insights & Recommendation
Building company-wide market intelligence systems and realigning executive strategy (not adding more resources) offered a path to accelerated growth.
Schedule a 30-Minute Growth Diagnostic Call
A focused conversation designed to deliver immediate value.
We'll explore what's driving your current growth (and what's holding it back) so you leave with clarity and a concrete next step.
