Growth Insights & Intelligence

Evidence-based perspectives, case learnings, and diagnostic tools to help you see growth differently—challenging how you think, so you can move before others do.

UNDERSTANDING MARKET DIAGNOSIS

Understanding the Growth DNA™ Framework

Core GTM Orientations

Discover the five essential go-to-market strategies you can leverage to optimize resource distribution and market impact.

Using Market Segmentation to Allocate Growth Capital

Market segmentation is often seen as the domain of the marketing function. It is however a finance allocation activity.

INSIGHTS INTO OUR DELIVERABLES

Client Case Studies & Pilot Reports

Case Study Shows Common Misdiagnosis Failure

This pilot report highlights how a mid-market firm's growth challenges were misdiagnosed in common ways.

RESEARCH

Proprietary Research Exploring How Brands Actually Grow

How GTM Orientations Impact Firm Growth

A framework examining how different go-to-market orientations influence capital allocation decisions in mid-market firms. 

Business Value of a Market Orientation (MO)

A high-confidence investment with consistent links to profitability, internal cohesion, and customer retention.

Growth Through AWARENESS

“What is obvious, isn't always true.”

COLLINGS&CO