Growth Insights & Intelligence
Evidence-based perspectives, case learnings, and diagnostic tools to help you see growth differently—challenging how you think, so you can move before others do.
UNDERSTANDING MARKET DIAGNOSIS
Understanding the Growth DNA™ Framework
Core GTM orientations
Discover the five core go-to-market orientations that determine how companies allocate growth capital and why most firms misallocate without realizing it.
Using market segmentation to allocate GTM growth capital
Market segmentation is often seen as marketing territory. But allocating capital across customer segments is a finance decision, and markets shift faster than static segments can track.
INSIGHTS INTO OUR DELIVERABLES
Case Studies & Pilot Reports
Case study shows common misdiagnosis failure
This case study shows how a mid-market firm's growth challenges were misdiagnosed, and how belief-behavior-market misalignment was the actual culprit.
Why a market orientation drives growth
Mid-market firms stall from an inward focus. Firms with a market orientation grow up to four times faster and reach $100M more predictably.
Diagnosis: the missing growth control
Budgets control how much you spend, not where or why. Diagnosis fills that gap, linking effort and investment to what actually drives growth.
Why small firms stay small, and how to fix it
Many firms fail to fund what the market rewards today. Realignment (of focus, funding, and belief) is how small companies get big.
Research | How mid-market firms reach $100M
Your capital allocation reveals your actual strategy. Many firms don't realize theirs has drifted.
RESEARCH
Proprietary Research Exploring How Brands Actually Grow
How GTM orientations impact firm growth
A framework examining how different go-to-market orientations influence capital allocation decisions in mid-market firms.
Business value of a market orientation (MO)
A high-confidence investment with consistent links to profitability, internal cohesion, and customer retention.
Growth Through AWARENESS
“There is great humility to be found in not believing everything we think.”
Robert Collings, Principal