Discover how you really grow, today.
Turn invisible misalignment into measurable advantage.
BUILT ON MARKET SCIENCE. DESIGNED FOR GROWTH.
The Growth DNA™ Diagnostic
Built on 35+ years of market science and leveraging AI to deliver results faster, our proprietary diagnostic reveals how your firm's true operating DNA differs from how it's funded. We'll then help correct it to deliver capital-efficient growth.
Market Orientation
Determine how your firm’s growth beliefs differ from its operating reality, and see where that misalignment costs you return on capital.
Market Intelligence
Replace opinion with evidence and data. Understand what customers truly value and align your growth investments with today's reality.
Segmentation Strategy
Quantify where your growth capital can deliver the highest ROI by mapping which customer segments generate sustainable margin growth.
UNLIKE TRADITIONAL GROWTH CONSULTANTS
See your growth system clearly
Our diagnostics don’t add more data. They reveal where your growth engine is working, where it isn’t, and how to realign people, strategy, and resources for sustained performance.
Market Orientation Analysis
See how your company actually competes.
We identify the gap between how leadership believes the business creates value and how it really does, then show how that misalignment slows growth.
Outcome: clarity on which one of five go-to-market orientations drives your system and where it's fighting itself.
Market Research & Intelligence
Replace opinion with evidence.
We uncover what customers value today (not last year!) and what competitors are thinking, so leaders can make growth decisions with confidence, not instinct.
Outcome: decisions grounded in current market reality, not internal bias or legacy assumptions.
Market Segmentation
Focus where growth potential is greatest.
We map your market economics, behaviors, and attitudes to reveal which segments generate the highest momentum or margin potential.
Outcome: precision in where to focus time and investment—knowing which customers to pursue and which to let go.
A Unique, Scalable Framework
Together, these three diagnostics form the Growth DNA™ System, providing a coherent picture of how your organization actually grows and how to accelerate it.
Real Growth, 20+ Years' Experience
“The big unlock is admitting that what worked in the past no longer does.
And then doing something about it.”
COLLINGS&CO
Latest Research
Why do some firms grow, even in volatile times? Our latest research finds that firms with aligned belief-behavior orientation and capital allocation patterns demonstrated:
greater median revenue growth over 10 years.
higher probability of reaching $100M revenue.
lower probability of remaining stuck below $30M.
Growth Insights & Intelligence
Evidence-based perspectives, case learnings, and diagnostic tools to help you see growth differently—challenging how you think, so you can move before others do.
Why a market orientation drives growth
Mid-market firms stall from an inward focus. Firms with a market orientation grow up to four times faster and reach $100M more predictably.
Diagnosis: the missing growth control
Budgets control how much you spend, not where or why. Diagnosis fills that gap, linking effort and investment to what actually drives growth.
Why small firms stay small, and how to fix it
Many firms fail to fund what the market rewards today. Realignment (of focus, funding, and belief) is how small companies get big.
UNLIKE TRADITIONAL GROWTH CONSULTANTS
Frequently Asked Questions Growth DNA™
Why the focus on diagnosis instead of strategy or execution?
Because most firms skip the part that matters most.
What many call diagnosis is really just onboarding: consultants trying to slot you into their old-school playbooks.
It's designed to help them get started, not to help you understand how your company truly grows.
We treat diagnosis as a discipline, not a check-the-box formality.
That's why every major consultancy, from McKinsey to Kearney, begins with diagnosis.
We're building a firm that does it faster for companies that can't—or shouldn't—spend millions to find out what's really going on.
How do you engage with clients (process, timeline, collaboration)?
We begin with a science-backed survey with your leadership team and key managers.
We also conduct observational research, leadership interviews, and request limited access to growth investment data.
Each element of our method can stand alone, and the Growth DNA™ component can be delivered in about two weeks.
For those needing growth capital allocation guidance, we require completion of market orientation, research, and segmentation programs.
Who do you work with (company size, industry, stage)?
We specialize in helping lower middle market firms (annual revenues in the $10M–$100M range) that are ambitious to grow.
Though we’re industry-agnostic, we’re strongest with B2B, professional services, tech-enabled businesses, and firms with latent growth potential.
Do you use AI or proprietary tools in your work?
Yes, we are an AI-first consultancy. It's how we are able to deliver outsized value for our fees.
We use advanced AI models for data synthesis, pattern recognition, and simulation. But only as a force multiplier, not a substitute.
Every recommendation is audited by human insight and "sanity checked" with your domain experts. We don't ever deliver algorithmic output.
What makes COLLINGS&CO unique (vs generic growth consultants)?
We don’t start with solution templates from 2024, let alone 2020. We start by diagnosing hidden misalignment in your growth function (sales, marketing, product, etc.).
Our thinking combines decades of market science and practical diagnostics, bridging research and real-world impact.
We focus exclusively on growth system alignment. We don’t build platforms, run campaigns, or layer on operations by default.
Our engagements are lean, focused, and designed to leave your business stronger, leadership more aligned, and not dependent on perpetual engagement with us (unless that's what you want).