A gap between what leaders believe they value and what they fund leaves most small firms small. GTM growth capital realignment is the path to bigness.
inancial controls protect spend size, but not direction. Diagnosis is the missing control ensuring growth capital hits the right constraints and compounds value.
Mid-market firms hit growth plateaus despite sound strategy due to poor market orientation. Companies that fix this grow 4× faster and reach $100M more predictably.
Market orientation is a high-confidence investment for most mid-to-large firms with consistent links to profitability, growth, customer retention, and internal cohesion.
Your capital allocation reveals your actual strategy. Many firms don't realize theirs has drifted.